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In a post-Internet, post-mobile world of one click access, the distribution of products has all but ceased to be the issue. When one of something can be efficiently shipped to anyone, anywhere, the question of where the sale takes place is rapidly becoming moot. In other words, in the long-term, sales of product simply can’t be the primary strategic purpose or metric for the store.
– The Store Is Media And Media Is The Store (via Emergent Futures Tumblelog, futuristgerd)
Some of the world’s largest retailers are struggling with this jarring reality already. ‘Stack it high and watch it fly’ has abruptly turned into ‘stack it low and hope it goes’ as big box stores scramble to lower inventories in the face of flat or declining sales. The knee-jerk reaction among some is to simply downsize and marginalize the role of the store. Others are adopting the buzzword of omni-channel – resigning to the idea that all channels now act as one – which I would argue risks oversimplifying what’s really happening.
You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to ‘fully actualize’ their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. And therein lies the critical point.
The physical store is becoming media.(via courtenaybird)
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Your Own Message. Your Own Dreams.
It’s time to believe in where you’ve been.
Dreams, like so many parts of our lives, don’t exist in a vacuum. Each day we find our paths littered with words and opinions which aren’t our own. We’re bombarded with messages, each trying to influence us, limit our aspirations, and redefine our sense of ourselves.
All too often, we let others and their messages take control of our dreams. We allow forces outside of ourselves to define what’s “doable,” “hard,” “impractical” or “impossible.” Phrases like “believe me, that’ll never work” or “you’ll only end up disappointed” become inevitable endings instead of simply opinions.
By measuring ourselves and our dreams by a scale which isn’t our own, we lose control of our confidence and the ability to push beyond what others tell us we can do. No matter how hard we try, allowing others to define our dreams forces us to underestimate our abilities and overestimate our challenges.
We owe it to ourselves and our dreams not to listen passively, but to actively define our paths. By choosing our own adjectives, “impossible” becomes “challenging,” “hard” becomes “fun,” and “impractical” becomes “too bad you can’t do it!” We are the only ones who truly know the magnitude of what we are capable of achieving. When our stories come from our hearts, we inspire others to rise to what we know is possible, instead of sinking to definitions of what is not.
The story of our dreams—and our lives—begins and ends with us. Don’t believe in opinions; write new truths. Every step we take is a new sentence, one which can’t be changed, erased or made to fit someone else’s view of the world.
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Beautiful day in the city and 1st day in the office! not a bad view either.. #salesforce #marketingcloud #dreamjob (at Salesforce.com)
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#venus #imstupid #ithinkiknoweverything #wanahearajoke? #womensrights #avocados #ponyridesarefun #isitketchup? #orcatsup? #theworldwillneverknow
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Erasmo negli statiiii #crazyitaliandrivers #getthefoutofmyway #bangin
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Feeling Down? Screw Friends, New Website’s ‘Emergency Compliments’ Do It BETTER
Remember the good ol’ days… when spending some quality face time with friends and family was a guaranteed, irreplacable solution to curing your blues?
Well, looks like those times are over. Those suffering from the blues can now get a quick pick-me-up, thanks to EmergencyCompliment.com, a website that generates praise with the click of a button.
Visitors to the the bare-bones site are greeted by a compliment in bold white letters on a neon-colored background.
I had to try this. My very first EMERGENCY COMPLIMENT (much needed, I’m telling you..) was….
I want to kiss you. I hope that’s not to forward of me.
Hmm… well, thank you… I guess. I guess I’ll just forget about the fact that you only exist in the cloud, and therefore, have NO LIPS. But thanks anyways :).
I’m not going to lie, it did surprisingly brighten my day and for a split second, I forgot it was just a website. Nevertheless, I had to go on and see what other buttons they can push.
Out of a random sampling of possibly 15 (I just kept pressing the “I still feel crappy button” so i don’t have to buy a damn poster), HERE ARE MY TOP 3 FAVORITES:
1.
2.
3.
A sampling of the pseudo-kudos include: “Your cousins refer to you as ‘the cool cousin,’” “You’ve never had morning breath. I swear,” “Everyone was cool with that time you peed in the shower,” “You’re the best at making cereal” and “Your pet loves you too much to ever run away.”
Users can select two options at the bottom of the page. Click on “I still feel crappy,” and EmergencyCompliment.com generates another pat on the back. But choose “Thanks! I feel better,” and visitors are directed to another site so they can print a poster that displays their compliment of choice forever. Of course..
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Summer feelings →
